- you will not learn anything new
- your enemies might have laid a trap knowing your pattern
- it will never test your mettle
- gets extremely boring too
So also with companies & their products. The time and tested formulae don't seem to be working. Change in the name of change is also ineffective. Reactive change is definitely not an answer.
Maybe change is not what we're looking for.
Micro-adjustment(s) & Macro-adjustments would be more politically correct.
A slight nudge here and a tweak there can dramatically alter consequences... consequences that can be fruitful!